We are what we eat, and like humans, we believe our food should be authentic, natural, and organic, too—no filters and nothing unnatural. That's how we have been consuming for thousands of years.
However, when we introduced business into the equation along with commercial viability, the simplicity of food disappeared. These logistical challenges often prevent companies from producing genuinely authentic food products despite their best intentions.
Organic products made without chemicals have shorter shelf lives, so most food companies optimize products not for health but primarily to survive the long shelf life. For unit economics to work and maintain the look and taste for longer, food companies add chemicals, preservatives, colors, and many other unhealthy and unnecessary ingredients.
Even products marketed as healthy often contain chemicals (thanks to the mandated list of ingredients on the label). It's apparent that food companies can't survive with the short shelf life of the traditional model of selling food items, and alarmingly, that shifts the focus from the longevity of consumers to the longevity of the products on the shelf.
This is where "Best" comes in. We are here to create an ecosystem that encourages and enables companies to manufacture food products using clean, natural ingredients and help consumers discover the best food products without any unnatural chemicals.
We work with companies that align with our mission. These companies and their food items undergo "Best" quality checks. We ensure that the food products are organic and made with clean ingredients.
We enable these companies to sell directly to consumers. This approach ensures they don't need to add chemicals to increase products' shelf life, and consumers get fresh products directly.
We are embarking on a journey to change how we think about food and make products with natural and organic ingredients a sustainable business model overall.
With love!
Vik Arya [email protected]