Privacy Policy

What Does This Privacy Notice Cover?

This Privacy Notice describes what personal information we collect, how we collect and use your personal information, who we disclose it to and why, the measures we take to protect your personal information, and the choices you may have regarding our use of your personal information. It covers our website (best.so) and mobile apps and services where this Privacy Notice is posted (“Sites”).

What Personal Information Do We Collect?

We may collect or receive the categories of personal information listed below, which may depend on the products or services you may use, as well as your device and account settings. Not all categories of personal information will be collected or received about every individual.

• Basic Personal Identifiers, such as name, telephone number, physical address, email address, government-issued identifiers (e.g., national identification numbers, driver’s license numbers), and signatures.
• Device and Online Identifiers, such as account login information, Mac address, IP address, cookie IDs, mobile ad IDs, and social media information.
• Internet and Other Network Activity Information, such as information about your browsing or search activity as well as your interactions with our websites, mobile applications, emails, or advertisements (for example keystroke patterns which help us determine if it is you or a bot who is interacting with us).
• Commercial Information, such as purchase and transaction history information, details about products associated with services you receive from or through us, product reviews, travel and vacation information, and sweepstakes and contest entries.
• Communications: Communication details (such as the content of emails, text messages, or other communications), call logs, and calendar information, where Walmart is a party to the exchange.
• Demographic Information, such as age, gender, citizenship, ethnicity, date of birth, family or marital status, household income, education, professional and employment information, family health, number of children, and software or virtual assets owned.
• Financial Information, such as credit or debit card numbers, and financial account numbers.
• Geolocation: Data about the location of your device, which may be imprecise (i.e., inferred from your device’s IP address). If you provide your consent, this data may be precise. 
• Sensory Information: Audio, visual information, and other sensory information such as photographs and audio and video recordings.
• Background Information: Background and criminal information, such as background checks and criminal convictions.
• Inferences: Individual preferences and characteristics, such as inferences drawn from and related to shopping patterns and behaviors, intelligence, and aptitudes.

How Do We Use Personal Information?

We use personal information to provide you with products and services and to operate and improve our business. For example, we use it for:

• Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing and conducting analytics services, providing storage, or providing similar services
• Performing and providing advertising and marketing services, including targeted advertising
• To conduct auditing and monitoring of transactions and engagement, including auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
• Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us
• Helping to ensure security and integrity and prevent fraud
• Undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade, or enhance them
• Debugging to identify and repair errors
• Conducting business analysis, such as analytics, projections, identifying areas for operational improvement
• Conducting research and development, including undertaking internal research for technological development and demonstration

To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

Who Do We Disclose to & Why?

We may share all categories of personal information described above with certain categories of third parties, as described below.

Vendors for Business Operations 

We disclose personal information about you to vendors to perform services on our behalf. These vendors include without limitation, shipping vendors, billing and refund vendors, payment card processors, and companies that help us improve our products and services.

Advertising, Marketing, and Other Related Technology Partners 

We work with various advertising, marketing, and other related technology partners so we can both market our products to you and provide advertising services to other companies.

• Advertisers. These are companies that place ads through our advertising services. Advertisers may use pixels or cookies in their ads that collect information from/about you to help them understand how you respond to their ads. 
• Publishers. These are companies that operate the websites that you visit (e.g. an online newspaper or an entertainment website). We share personal information with publishers to help us serve ads to you on their websites and to help us understand how those ads perform. 
• Social Media Platforms. We share personal information with social media platforms that help us serve ads to you on those platforms.
• Advertising Technology Providers. We work with companies that use cookies, pixels, beacons and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services. Advertising Technology Providers include ad servers, advertising agencies, technology vendors that support media buying and selling, and research firms.
• Data Technology Vendors. We work with technology providers that help us manage and automate the use of the data we collect (including personal information). These companies include, for example, technology providers that help us automate our advertising services, and identity management companies
• Measurement and Analytics Vendors. These vendors include, for example, companies that provide aggregate reporting on our website performance, and the effectiveness of our advertising campaigns and services. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.

Law Enforcement, Courts, and Other Legal or Governmental Bodies

We may disclose your personal information when required by law or legal process, or when we believe doing so will help to protect the safety, property, or rights of individuals or Pudding.

How Can You Access and Update Your Personal Information?

You can access or update your personal information and payment information, as well as contact information for your delivery recipients, by logging into your Best account.

How Do We Secure Your Personal Information?

Whether you are using our websites or mobile services, we use reasonable information security measures, including physical, administrative, and technical safeguards. 

How Long Do We Retain Your Personal Information?

We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Pudding policy. We dispose of the personal information we collect in accordance with Pudding’s retention policies and procedures.

How Does Walmart Protect the Privacy of Children Online?

Our Sites are designed for a general audience and are not directed to children under the age of 18. We do not knowingly collect personal information from children under the age of 18 online. 

Links to Third-Party Services and Features

We want to improve your online experience and make it easier to discover new products and services through our Sites. We may provide you with links to other online services (such as websites or social media platforms) and may include third-party features such as apps, tools, widgets, and plug ins. We may not own or control these linked online services or third-party features, and we are not responsible for the information practices of the third parties that have ownership or control over them. In some cases, these third parties operate independently from us, which means their privacy practices are not covered in this Notice. We recommend that you review their privacy statements to learn about these third parties’ privacy practices, including details on the personal information they may collect about you.

How Will I Know if this Privacy Notice Changes?

We will provide notice of significant updates, but please check our Privacy Notice periodically for changes. We’ll always post the date our Privacy Notice was last updated at the top of the Notice.

Contact Us

To contact the Customer Service Team about this Privacy Notice or about how we handle your personal information, please send an email to [email protected]