
TikTok Is Now a Hotel Search Engine. Here's What to Know.
TikTok is beta testing a metasearch feature that lets users view and book hotels directly through cards embedded in their video feed. It isn't live everywhere yet, but it's real, and it signals a shift in where travelers discover and book accommodation that has been building for years. This matters more than it might seem at first. The hotel booking industry has been dominated by the same handful of platforms since the early 2000s. Google Hotel Search, Booking.com, Expedia, and a few others bet
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