Travel News
US Hotel Rates Beat Their Own 2026 Forecast by Three Times
January said US hotel rates would rise 1 percent. They are tracking 3.1 percent, and Q2 ADR came in at 4.4 percent. What that means for autumn booking.
· 6 min read
Travel News
Guides and stories about travel news from Best.
Travel News
The Shoulder Season Is Shrinking. What Still Works
September occupancy in Europe now beats August. The discount window moved. Here is where the savings actually sit in fall 2026.
· 6 min read
Travel News
Only 6% of Hotels Show Up When You Ask AI Where to Stay
Skift found that 94% of hotels never surface in AI trip planning answers. That concentration of demand is quietly moving what you pay.
· 5 min read
Travel News
Hotel Key Card Security Rules Are Changing. What It Means for Guests
A UK chain replaced its CEO in August 2026 over room-key failures. The lock was never the problem. The front desk was.
· 6 min read
Travel News
Independent Hotels Keep Joining Big Brands. Here Is What It Does to Your Rate
IHG and Hilton both launched new collection brands this year to recruit independents. The pitch to owners is keep your name, take our distribution. The cost lands on your booking.
· 5 min read
Travel News
Shoulder Season Stopped Being the Cheap Season
Fall rates now sit only 5% below summer, and US autumn lodging is running 20% above it. Where the discount actually went.
· 6 min read
Travel News
Wildfires in Southern Europe and What Your Hotel Booking Actually Covers
962 fires across the EU by July, and almost every hotel stayed open. What a non refundable rate covers, when insurance pays out, and how to book the Mediterranean for the rest of 2026.
· 5 min read
Travel News
Mediterranean Islands Are Quietly Winning Shoulder Season
Six of the ten fastest-growing shoulder season destinations this year are Mediterranean islands or coastal towns. The reason has more to do with hotel supply economics than with travel fashion.
· 5 min read
Travel News
US Hotel Rates Hit 18 Weeks of Gains. The Average Lies
National hotel ADR rose 3.5% in mid-August 2026. San Diego rose 12.6%. Here is where US hotel rates actually moved, and how to book against it.
· 6 min read
Travel News
Fall hotel prices are higher than summer this year
Lodging in the top ten US destinations is running about 20% above summer rates this fall. Here is where the discount still exists.
· 5 min read
Travel News
Only 1% of Travelers Are Canceling Trips
Skift State of Travel 2026 found just 1% of travelers plan to cancel a trip over price. 52% are restructuring instead. What that means for booking.
· 6 min read
Travel News
China Hotel Prices Are at Multi-Year Lows. Here Is Why
Chinese hotel RevPAR fell 6% in July while US RevPAR rose 7.3%. What that gap means for anyone planning a trip.
· 6 min read