
Why August Is Actually One of the Best Times to Visit Japan
Almost everyone who travels to Japan does so in spring, for cherry blossoms, or in fall, for the foliage. Summer gets a reputation for brutal heat and packed crowds and is largely written off as the wrong time to go. That reputation is mostly wrong. July and August are one of the cheapest times to visit Japan, with hotel rates dropping 20-40% from spring and fall peaks. And if you know how to handle the heat, the experience is different from any other season in ways that are genuinely worth it.
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