
Hotel Prices Split the World in Two This Year
Asia and the Middle East up 9 percent. Oceania down 11. A 20 point spread in the same global market, and what it changes about how to book.
· 6 min read
Guides and stories about travel trends from Best.

Asia and the Middle East up 9 percent. Oceania down 11. A 20 point spread in the same global market, and what it changes about how to book.
· 6 min read

Barcelona, Amsterdam, Vienna, and Edinburgh all raised or launched tourist taxes in 2026. What you'll actually pay per night this fall, city by city.
· 5 min read

European autumn bookings are up 25 percent while summer slipped 10. The October discount is still there, but it is half what it was. Where the savings moved.
· 6 min read

Luxury hotel rates are rising while budget rooms get cheaper. Here's what the K-shaped hotel market means for what you pay in 2026.
· 5 min read
Bookings to Norway are up 131% and Iceland 128% as travelers flee Southern Europe heat. Where the coolcation crowd is going in summer 2026.
· 5 min read

Most mid-range hotels stopped cleaning rooms daily and never lowered the price. The economics behind the cut, and the requests that reliably get your room serviced again.
· 5 min read
The same hotel room shows three prices in a week because software, not a person, sets the rate. Here is what the algorithm watches and how to use it.
· 5 min read
Hotel search data for Iceland is up 38% year over year for July. Norway, up 31%. Scotland, up 24%. Meanwhile, hotel searches for Greece are flat. Spain is down 4%. The summer pattern that defined the last decade of European travel just broke, and almost nobody is talking about it. The shift has a name. Coolcation. The premise is simple. As mainland European summers run hotter and longer, more travelers are picking cool-climate destinations instead of beach destinations. Booking platforms s
· 5 min read
4,200 US hotels have removed the traditional front desk in 2026. Which brands, what breaks, and how to book around it.
· 7 min read

Slow travel hit an all-time high in 2026. More people are spending ten days in one city instead of rushing through five in two weeks. Staying in a neighborhood instead of near the airport. Eating at the same restaurant twice because it was good, not because the schedule required somewhere new every night. The concept gets talked about as a philosophy. What doesn't get talked about enough is how to actually book hotels for a longer stay. The standard booking approach designed for short trips has
· 5 min read

Solo female travel searches hit a 15-year high in 2026. Here are the cities that actually deliver on safety, independence, and the freedom to move through a place on your own terms.
· 5 min read

Multigenerational bookings are up 20% for summer 2026. Here's why families are traveling together more than ever, and which destinations and hotels actually work.
· 4 min read