Travel Trends

Guides and stories about travel trends from Best.

Norwegian fjord with dramatic cliffs, clear green water, and small boats in the distance

Why 2026 Travelers Are Choosing Nordic Summers Over the Mediterranean

For the past two decades, European summer meant one of four places. Greek islands. Amalfi Coast. Costa del Sol. South of France. The warm-water coastline between Nice and Mykonos absorbed almost every vacation photo posted on Instagram in July. That's changing fast. Google's 2026 travel trends report shows Norway, Finland, and Iceland with triple-digit year-over-year increases in summer hotel searches. Tour operators are reporting record early bookings for the Nordic countries. Pricing data con

Apr 22, 2026 · 7 min read

Scenic mountain road winding through dramatic landscape at golden hour

Travel News

Intentional Travel Is 2026's Biggest Trend. Here's What That Actually Means.

Intentional travel is not a wellness trend or a marketing category. It is a behavioral shift reshaping how people plan, spend, and experience trips in 2026. Here is what it actually means.

Apr 21, 2026 · 4 min read

Rolling Tuscany hills with cypress trees and farmhouse at golden hour

Travel Trends

Why Slow Travel Italy Is the Move in 2026

Search interest in slow travel Italy is up 100% in the past month. More travelers are staying longer in fewer places. Here is where to actually do it.

Apr 18, 2026 · 5 min read

Vintage car parked outside the Colony Hotel on Miami Beach's Art Deco strip

Travel News

Americans Will Spend $5,704 on Leisure Travel This Year. Where's It All Going?

US households are spending more on travel than ever. The interesting part is where that money is actually going.

Apr 13, 2026 · 4 min read

Misty Norwegian fjord surrounded by green mountains and calm water

Travel Trends

Coolcations Are Rewriting the Summer Travel Map

Forget the crowded Mediterranean. The smartest summer travelers are heading north.

Apr 13, 2026 · 5 min read