
Luxury Hotels Are Booming. The Rest of the Market Is Not
US hotel RevPAR rose 7.3% this summer. Luxury was up 12.9% and economy barely moved. What a K-shaped hotel market means for what you pay.
· 5 min read
Guides and stories about hotel industry from Best.

US hotel RevPAR rose 7.3% this summer. Luxury was up 12.9% and economy barely moved. What a K-shaped hotel market means for what you pay.
· 5 min read
Mobile keys will pass 70 percent of hotels in 2026. The real economics behind the death of the plastic key card, and what guests trade away.
· 5 min read
Hotel rates now change 30 to 40 times a day, adjusted by algorithms that read events, flights, and weather. How AI pricing works and where it leaves openings.
· 5 min read

The stocked minibar is quietly being retired across hotels in 2026. Here is the real economics behind why it is going, and what is replacing it in your room.
· 5 min read

A $150 hotel room is not $150 of profit. Where the money really goes, from booking-site commissions to labor, and why cashback is possible.
· 5 min read

Resort fees average $42 a night in 2026. What they cover, the new FTC all-in pricing rule, and how to stop paying for amenities you never use.
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Automatic daily housekeeping is quietly disappearing. Why hotels switched to opt-in cleaning in 2026, and how to come out ahead.
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Hotel stars measure facilities, not enjoyment, and different countries assign them completely differently. Here is how to read them.
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Resort fees explained from the inside. What they cover, why hotels charge them, and how the 2025 FTC all-in pricing rule changed the game.
· 5 min read

Sixty percent of travelers booked a hotel this year because of its restaurant. Here is how to use hotel dining to pick a better place to stay.
· 5 min read

You find a room for $180 on one site. The same room, same night, shows $172 on another and $166 in an app you almost forgot you had. Nothing about the hotel changed in the ten minutes it took you to check. So what is going on? We spend our days inside hotel pricing, and the answer is more interesting than a glitch. Those small gaps are the visible edge of how the whole booking business works. Once you see the machinery, you stop guessing and start booking the lowest number on purpose. There i
· 5 min read

Hotel loyalty programs are more profitable than the rooms. Here is how they actually make money, from breakage to credit-card deals, and when cashback wins.
· 5 min read