
US Hotel Rates Rose 4.8 Percent. These Markets Got Cheaper
The headline number on hotel prices this year is grim. Average US room rates are up 4.8 percent over the past twelve months. Read that alone and you would assume every trip just got more expensive. The average is hiding the useful part. Underneath it, whole markets have gotten cheaper, some by 20 or 30 percent, and the best values right now are not where most Americans are looking. We went through the 2026 price data to find where rates actually fell and how to book into them. The average is
· 5 min read










