How Hotel Pricing Actually Works (And Why You're Paying Too Much)
Most travelers think hotels set prices the way restaurants do. Calculate the costs, add a margin, post the number. That's not what happens. Hotel rates are calculated by software running on yield management models that adjust prices dozens of times per day based on demand signals you can't see. Two travelers booking the same room for the same night a few hours apart will routinely pay different prices. We've spent a lot of time inside this industry building Best, and the pricing logic is more i
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